15 Best Startup Books You Should Read

15 Best Startup books you should read:

Starting a business is a dream that we all share. Many have thought of starting their own business at some point in their life. Some backed down immediately after the thought and some stood up and gave it a try. Few succeeded and many failed. From these three groups of people, the first two groups are the ones this list of ‘15 Best Startup books you should read’ is for.

People who never gave it a try should take this list of top startup books very seriously. They may have backed down because they did not know how to do it or where to start. This list about startups has books which can guide them on how to open a business and run it successfully. Books that shows them the very first step they need to take even if they have absolutely no idea how to. Some of these books on startups even give them an idea of a startup business even if they have none. Only requirement from them is the desire to open their own business successfully. These books about startups are perfect gifts for them to kick-start their motivation.

Now, since you are here and reading this, means you have taken that remarkable first step. You are looking for best books to read when starting a business. I have to say, well done on your first step. Your journey to be a successful entrepreneur starts here. You have now become zero to one and need to go to become ‘zero to hero’. This list of startup business books has almost all the books for aspiring entrepreneurs like you. List consists of best tech startup books and some of the bestselling books of all time. Hope you will find this list useful.

Table Of Contents

  1. THE $100 STARTUP
  2. THE STARTUP OWNER’S MANUAL THE STEP-BY-STEP GUIDE FOR BUILDING A GREAT COMPANY
  3. THE LEAN STARTUPHOW CONSTANT INNOVATION CREATES RADICALLY SUCCESSFUL BUSINESSES
  4. ZERO TO SOLD: HOW TO START, RUN, AND SELL A BOOTSTRAPPED BUSINESS
  5. STARTING & RUNNING A BUSINESS ALL-IN-ONE FOR DUMMIES
  6. THE FINANCIAL TIMES GUIDE TO BUSINESS START UP
  7. STARTUP WEALTH: HOW THE BEST ANGEL INVESTORS MAKE MONEY IN STARTUPS
  8. HOW TO BUILD A BILLION DOLLAR APP
  9. VENTURE DEALS: BE SMARTER THAN YOUR LAWYER AND VENTURE CAPITALIST
  10. THE ENTREPRENEURIAL BIBLE TO VENTURE CAPITAL
  11. STARTING A BUSINESS FOR DUMMIES
  12. STARTING A BUSINESS QUICKSTART GUIDE
  13. BUILD YOUR BUSINESS IN 90 MINUTES A DAY
  14. THE STARTUP WIFE
  15. THE FEMALE ENTREPRENEUR

-List Created by Joshua Maal (11/Nov/2020)

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15 Best Startup books you should read

Check Out This Step-By-Step List of 15 Best Startup Books You Should Read

01. The $100 Startup

Chris Guillebeau

You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school, and afford that yearly holiday. You can quit the rat race and start-up on your own – and you don’t need an MBA or a huge investment to do it.

The $100 Startup by Chris Guillebeau is your manual to a new way of living. Learn how to:

– Earn a good living on your own terms, when and where you want

– Achieve that perfect blend of passion and income to make work something you love

– Take crucial insights from 50 ordinary people who started a business with $100 or less

– Spend less time working and more time living your life


02. The Startup Owner’s Manual

The Step-By-Step Guide for Building a Great Company

 – Steve Blank

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it’s taught at Stanford, Berkeley, Columbia, and more than 100 other leading universities worldwide. Why?

The Startup Owner’s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the “Lean Startup” movement and tested and refined by him for more than a decade.

This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:

      • •Avoid the 9 deadly sins that destroy startups’ chances for success
      • Use the Customer Development method to bring your business idea to life
      • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
      • Identify your customers and determine how to “get, keep and grow” customers profitably
      • Compute how you’ll drive your startup to repeatable, scalable profits.

The Startup OwnerÂs Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

All Starups need funding and to learn how to get funding for your business scroll through to other tiltes and if nothing works out, then you can also try making your own money to invest in your startup. Learn how to make money in the market with in a short time by reading these best trading books.


03. The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

– Eric Ries

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is the approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting, and adjusting before it’s too late.

If you like reading the book list of best startup books so far, you should also check this list of books of 30 books to read before you turn 30. 

Now is the time to think about Lean.

The Lean Startup changes everything – Harvard Business Review


04. Zero to Sold:

How to Start, Run, and Sell a Bootstrapped Business

– Arvid Kahl

Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth.

From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focussing on your niche audience, finding their critical problem, and solving it with a product that your customers can’t resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.

It’s easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired.

Arvid Kahl is a software engineer turned entrepreneur who has accomplished just that. He co-founded and grew an online teacher productivity SaaS business called FeedbackPanda to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, just two years after founding the business. Arvid writes on The Bootstrapped Founder blog.

In Zero to Sold, Arvid shares his experiences, learnings, and insights from building a Software-as-a-Service business from start to finish. He shows what worked and what didn’t work. If you want to build your own bootstrapped business and stay sane while doing it, Zero to Sold will be your guide.

You will learn how to:

  • explore and validate your idea before you jump into building a prototype that no one needs.
  • find a well-defined audience, locate their critical problem, envision a solution that fits into their workflow, and build a product that makes them want to pay. Then, build a repeatable process of selling your product: a business.
  • grow your business sustainably and make it sellable, even if you want to keep it forever. Or sell it for a life-changing amount of money. Either way, you can prepare.

Zero to Sold is the ultimate business documentation: a memoir, a manual, a journal, and a guide. It will help you validate your ideas, build your products, and grow your businesses, whatever stage you might be at right now.

05. Starting & Running a Business

All-in-One For Dummies

Colin Barrow

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.

Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping, planning, marketing and sales, staffing, taxation, and more, all of them eager to share their hard-won expertise with you.

      • Discusses ways to identify new business opportunities and how to put together a business plan
      • Get the scoop on securing the financing you need to get started
      • Includes tips on finding, managing, and retaining excellent staff
      • Offers information on marketing and selling your products or services


06. The Financial Times Guide to Business Start-Up

Sara Williams

‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph

 ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail

 ‘A must for any small business owner.’ Federation of Small Businesses

Whether you’re about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start-Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget.

●   Get everything you need to know to start up and run your business

●   Comply with the most up-to-date financial, tax, and legal requirements

●   Find out how to fund your business, whether through traditional channels or online platforms

●   Discover how to develop your idea and refine your business model

●   Build your online presence, benefit from social media and advertise effectively online

 Make your business a success with The Financial Times Guide to Business Start-Up.


07. Startup Wealth:

How the Best Angel Investors Make Money in Startups

– Josh Maher

Startup investors are achieving 20%, 40%, and higher rates of return. Whether you’re investing in early-stage companies, raising capital for your startup, or just interested in how angel investors really make their money, Startup Wealth will unravel the mystery surrounding startup capital.

STARTUP WEALTH delivers engaging interviews with early-stage investors in Google, Invisalign, ZipCar, Uber, Twilio, Localytics, and other successful and not so successful companies. Find out how an amazing IPO can result in early investors getting pennies on the dollar—or a 10x+ return.

Josh Maher profiles 23 of the country’s best investors over the last two decades by way of real-world case studies. Through revealing interviews, readers are introduced to Mark Suster, Catherine Mott, Christopher Mirabile, Brad Feld, Allan May, Joanne Wilson, and many other accomplished angel investors and venture capitalists. In these interviews you’ll learn:

• How the best investors think about identifying companies, negotiating terms, and partnering with founders and other investors

• How angel investing can involve many different successful approaches

• What the best investors have learned from their largest successes and failures

• How investors design their portfolios and work with companies to achieve the most successful results.

STARTUP WEALTH is an insightful and useful tool for anyone seeking to make better investments, select great investors, or raise early-stage capital for their business.“There is nothing better when it comes to learning ‘best practices’ than hearing from successful people in the trenches. Josh’s book captures the best of the best, as they reveal both what worked and what didn’t for them as angel investors and entrepreneurs. Required reading whatever side of the investing fence you’re on!”—Gerry Langeler, Managing Director at OVP Venture Partners. Co-founder of Mentor Graphics (NASDAQ: MENT). Author of The Success Matrix and Take the Money and Run! An Insider’s Guide to Venture Capital.


08. How to Build a Billion Dollar App:

– George Berkowski

A billion humans now have smartphones. We’ve downloaded more than 500,000 different apps for more than 35 billion times. Apps are not only changing the way we communicate, shop, interact, and travel, but they are becoming the dominant platform by which we manage many parts of our lives.

Despite this, there are only a handful of mobile businesses that have cracked the code to making it billion-dollar big. George Berkowski is one of the masterminds behind one app on its way to breaking into this elite group – Hailo – the smartphone app which allows users to hail taxis from their mobile phones.

In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold to Zoosk in 2011) and advisor to Fly Victor (the startup currently revolutionizing – and disrupting – the private aviation industry) to show readers how to translate an idea for an app into a real-world service, product, and business.

How to Build a Billion Dollar App provides practical advice on the nitty-gritty of building an app-based business – from the mechanics of user acquisition to securing the funding necessary for growth – interwoven with the inside story of Hailo and other billion-dollar apps including Angry Birds, Whatsapp, Snapchat, and Square. It will be essential reading for anybody with a great idea for an app-based business.


09. Venture Deals:

Be Smarter Than Your Lawyer and Venture Capitalist

– Brad Feld

Help take your startup to the next step with the new and revised edition of the popular book on the VC deal process—from the co-founders of the Foundry Group

How do venture capital deals come together? This is one of the most frequent questions asked by each generation of new entrepreneurs. Surprisingly, there is little reliable information on the subject. No one understands this better than Brad Feld and Jason Mendelson.

The founders and driving force behind the Foundry Group—a venture capital firm focused on investing in early-stage information technology companies—Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds.

The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.

Fully updated to reflect the intricacies of startups and entrepreneurship in today’s dynamic economic environment, this new edition includes revisions and updates to coverage on negotiating, gender issues, ICO’s, and economic terms.

Check out the list of best books list of 30 that you should read before you turn 30.

New chapters examine legal and procedural considerations relevant to fundraising, bank debt, equity and convertible debt, how to hire an investment banker to sell a company, and more.

  • Provides valuable, real-world insights into venture capital structure and strategy
  • Explains and clarifies the VC term sheet and other misunderstood aspects of capital funding
  • Helps to build collaborative and supportive relationships between entrepreneurs and investors
  • Draws from the author’s years of practical experience in the VC arena
  • Includes extensively revised and updated content throughout to increase readability and currency

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a must-have resource for Any aspiring entrepreneur, venture capitalist, or lawyer involved in VC deals as well as students and instructors in related areas of study.


10. The Entrepreneurial Bible To Venture Capital

 – Andrew Romans

40 leading venture capitalists come together to teach entrepreneurs how to succeed with their startup

The Entrepreneurial Bible to Venture Capital is packed with invaluable advice about how to raise angel and venture capital funding, how to build value in a startup, and how to exit a company with maximum value for both founders and investors.

It guides entrepreneurs through every step in an entrepreneurial venture from the legalities of raising initial capital to know when to change tactics.

Andrew Romans is the co-founder and general partner of Rubicon Venture Capital, a venture capital fund that invests in privately held technology companies and enables its investors to co-invest alongside the fund on a deal-by-deal basis via innovative sidecar funds right up to IPO or M&A exit.


When it comes to guide books on how to start a business, these usually are written by individuals who are already successful in their business. Successful entrepreneurs who wants to pass on their experience and years of knowledge to others, try to reach out to thousands by writing books.  These famous business books often includes authors own philosophies and quotes, for beginners.

One of those famous quotes, ”Your most unhappy customers are your greatest source of learning” – Bill Gates of Microsoft.

15 Best Startup books you should read quote

11. Starting a Business For Dummies

– Colin Barrow

Starting your own UK business is an exciting – and challenging – time.

This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.

All your favorite, trusted content has been updated including:

  • Laying the groundwork and testing the feasibility of your business idea
  • Writing a winning business plan and finding funding
  • How to operate effectively, including managing your finances and employing people
  • Growing your business and improving performance

New content includes:

  • The latest funding schemes, including government funding and crowdfunding
  • Tendering for public sector work
  • Avoiding business cyber-crime
  • Franchising and pop-ups
  • Exporting (the government has set a target of doubling the number of exporting companies by 2020)
  • Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)

12. Starting a Business QuickStart Guide

– Ken Colwell Ph.D. MBA

The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
THE ULTIMATE BEGINNER’S GUIDE TO STARTING A BUSINESS IN 2020!

Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it?
Are you a current business owner who struggles to identify your customers and deliver true world-class value?
Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? The most comprehensive guide ever developed for starting and growing a business in 2019!
In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, Ph.D. MBA has the answers.
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!


13. Build Your Business In 90 Minutes A Day

– Nigel Botterill & Martin Gladdish

A super practical guide to building a successful business by spending ninety minutes a day on the stuff that really matters.

Have you got a brilliant business idea, but are not sure how to find the time to start making it a reality? Or perhaps you have your dream up and running but you need help to grow?

Join best-selling author and multi-award winning entrepreneur, Nigel Botterill, and his co-author Martin Gladdish, as they explore the history, wisdom, and uncanny natural phenomena that surrounds each 90-minute chunk of time that we live in and equip you with the tools to think big, grow fast, and build your successful business in those 90–minute chunks!

Build Your Business in 90 Minutes A Day reveals lessons from the true stories of everyday entrepreneurs who dedicate 90 minutes a day to building their success. Woven amongst these inspirational tales are the remarkable accounts of world-changing events from English history, space, and popular culture, that were determined in just 90 minutes.

Amidst pages of startling scientific facts surrounding this magical number, you will learn just how powerful it can be when applied to your life. An hour and a half will never seem quite the same again.

Nigel has built eight separate million pound+ businesses from scratch and won a shed full of awards in the process. No one knows better than him what it takes to build big businesses fast!

  • Designed to be read in just 90 minutes (plus a few extra bits)
  • Packed with tools to help you think big, grow fast, and build a successful business
  • A mixture of wisdom, teaching, and success stories from Nigel Botterill and the entrepreneurs he has helped


14. The Startup Wife

– Tahmima Anam

“Tahmima Anam deftly uses humor to explore both start-up culture and the institution of marriage in an utterly charming and genuinely thoughtful way.” –Rumaan Alam, author of Leave the World BehindNewlyweds Asha and Cyrus build an app that replaces religious rituals and soon finds themselves running one of the most popular social media platforms in the world.

Meet Asha Ray.

Brilliant coder and possessor of a Pi tattoo, Asha is poised to revolutionize artificial intelligence when she is reunited with her high school crush, Cyrus Jones.

Cyrus inspires Asha to write a new algorithm. Before she knows it, she’s abandoned her Ph.D. program, they’ve exchanged vows, and gone to work at an exclusive tech incubator called Utopia.

The platform creates a sensation, with millions of users seeking personalized rituals every day. Will Cyrus and Asha’s marriage survive the pressures of sudden fame, or will she become overshadowed by the man everyone is calling the new messiah?

In this gripping, blistering novel, award-winning author Tahmima Anam takes on faith and the future with a gimlet eye and a deft touch. Come for the radical vision of human connection, stay for the wickedly funny feminist look at startup culture and modern partnership. Can technology–with all its limits and possibilities–disrupt love?


15. The Female Entrepreneur

Charly Lester & Caroline Brealey

The Female Entrepreneur is a step-by-step guide to starting your own business. Combining personal stories, practical advice, and quotes from leading female founders, The Female Entrepreneur will teach you how to start your business, brand it, attract clients, and make sales.

A-League of Her Own co-founders Charly Lester and Caroline Brealey guide you through every step of becoming an entrepreneur. Applying skills and experience accrued from running multiple businesses, Charly and Caroline address all the hurdles and challenges involved with the early stages of business.

They champion the importance of passion and positivity and offer advice and encouragement for tackling doubts and staying on track. Aimed at women with a business idea, early-stage entrepreneurs, or anyone bored of their day job and considering a side hustle, this book takes you from start-up to scale-up.

“Charly and Caroline are absolute boss women and so inspiring to me!” Hannah Witton, YouTuber & Author “These two together are the next-gen rockstars of the entrepreneurial world.” Saskia Nelson, Hey Tuesday Founder “Inspiring content that works, from innovative entrepreneurs who are always one step ahead of the curve.” Gemma Newton, UK Blog Awards Founder


In Conclusion, this top list of ‘15 Best Startup books you should read’ contains all the best books to read when starting a business. These books are for new entrepreneurs and are selected based on reviews. These business books are highly recommended by readers and appeared to be very useful. After lots of research and reading on my own, I found these to be the best books for startups. Tell us which ones you have read and how did you find it. What did you think about the list? If you have anything to add or remove, let us know. Please share, like and comment on the section below.

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